Drill down to the underlying fear
As an example, let‘s look back to Athletic Andy. He’s a conscious consumer who cares about the environment, which is […]
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Internet Marketing
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Collect psychographic data using
If you work for a B2C company! consider consuming content from top influencers in a given industry to determine
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You can also use CRM data to further explore
Dive deep into analytics. Once you’ve determined your campaign goal, use data and analytics to create a prototype of your
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My Audience Profile Example: Nervous Natalie.
Marketing Maria and Athletic Andy are theoretical examples, but they’re so detailed that Maria could be about the Tailwind App,
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What information should I include in an audience profile?
In order to build accurate audience profiles, you need the following information: Demographic information. This includes personal attributes like geography,