There are 2 types of customers:
Copywriting Technique #6: What are others saying? Copywriting Technique #6 Some people buy a product. Unpack it. Pack it up […]
Digital Marketing
Marketing Strategies
Digital Marketing
How do you overcome this skepticism?
Copywriting Technique #4: The Lives of Others Danger: Back then, the advice was: You have to promise as much as
Digital Marketing
What you should never write in copywriting
If you don’t implement the following principle in copywriting, the customer will not give you money, but at best a
Digital Marketing
In other words: Your offer must satisfy the deep desire
How to Direct Your Customer’s Desire Through Copywriting So, you know your customer’s desire? This is how you direct
Digital Marketing
Does your customer have a desire for your offer?
I’ll tell you a little story that almost drove the car manufacturer FORD into bankruptcy: From 1954 to 1960, George
Digital Marketing
Lazy research syndrome
If you know these factors, you can capture your customer’s interest with a simple snap of your fingers. But most
Digital Marketing
Is your customer interested in your offer?
That’s how long it took him to chew through everything that could be even remotely relevant to his product: During
Digital Marketing
What does this have to do with copywriting?
Copywriter Victor Schwab once said: “You as an advertiser are an unwelcome guest – let’s be honest – even an
Digital Marketing
He peered through the glass door
How do you get your customer’s attention with copywriting? The stranger didn’t let up. The sun burned from the sky
Digital Marketing
Copywriting legend Rosser Reeves
Copywriting is selling with written words. In German: advertising copywriting . Back then I always asked myself: Why is it
Digital Marketing
Here you can find out more about Michael Asshauer:
Do you want to blog successfully, build an audience and earn a lot of money? Then click here: 11 Recipes
Digital Marketing
Interview with Spiegel bestseller author:
Walter Epp: Welcome to the Schreibsuchti Show. And today we are talking to Wlad Jachtchenko, the Spiegel bestselling author of