Rhythm in the Blood
At that time, Eugene Schwartz , one of the greatest copywriters of his generation, said : “Write for the monkey […]
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Marketing Strategies
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What does it bring to your SEO copywriting?
“Go into the kitchen and make me something to eat” – Aha, in the kitchen and the food is for
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Write in a way that your reader will never forget you
There is a legendary movie scene with Matthew McConaughey from 1996. In it, he plays a young lawyer who takes
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The Art of Seduction
The presentation was over and the speaker thanked the audience: “Thank you all for coming in such large numbers. We
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What information should
Review analytics. After your campaign has been executed! it’s time to see how it performed. Some analytics to consider are:
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Here is the answer:
This allows your reader to consume more in a short period of time. This increases the likelihood that he will
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Shift away from third-party data.
Let’s not beat around the cookie jar: targeting specific audience segments was easier with cookies and third-party data. But cookies
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Why is audience profiling important?
There’s a big difference between knowing your audience and assuming you know your audience. When you truly know your audience, you can
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What is an Audience Profile? How to Build One and My Favorite Examples
FREE MEDIA PLANNING TEMPLATE Track and organize your media planning and media buying with this free paid media template. Download
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Download Now: Free Ad Campaign Planning Kit
Whether you’re a diehard Super Bowl fan or! like me! prefer watching superb owls! you gotta admit: Super
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Real-Time Bidding Cons
Compromised Brand Safety Despite the many benefits of RTB and programmatic advertising! real-time bidding has real shortcomings to consider.
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Real-Time Bidding Platforms for Publishers
On the other side of the equation! if you have ad inventory to sell! then signing up with a