First the promise then the fulfillment
I have been preaching this concept for years when it comes to headlines . A headline is a promise to […]
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online marketing
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Alex Hormozi has it not only in his arms
But also in the head. With his book “100M Dollar Offers” he made a dent in the business universe.
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What do I mean by that?
If you look at the picture on the right long enough, the words develop a rhythm of their own and
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Rhythm in the Blood
At that time, Eugene Schwartz , one of the greatest copywriters of his generation, said : “Write for the monkey
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What does it bring to your SEO copywriting?
“Go into the kitchen and make me something to eat” – Aha, in the kitchen and the food is for
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Write in a way that your reader will never forget you
There is a legendary movie scene with Matthew McConaughey from 1996. In it, he plays a young lawyer who takes
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The Art of Seduction
The presentation was over and the speaker thanked the audience: “Thank you all for coming in such large numbers. We
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Here is the answer:
This allows your reader to consume more in a short period of time. This increases the likelihood that he will
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The lost art of negotiation – and how we can reset workplace relations
Kate Nowicki , Director of Dispute Resolution Kate Nowicki, Director of Dispute Resolution, oversees Acas’s work across the country
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Facing rises in the cost of living
How individual workers manage their household finances might well be perceiv! as ‘their business’. Similarly, work can be seen as
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Managing in difficult times: listening is free
Gill Dix is head of Workplace Policy at Acas. She leads Acas’s strategic positioning on public policy, and the
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Some flexibility in working arrangements
This can help to support wellbeing and can reduce costs such as commuting, at least in the short term.