Identify channels that will help you reach your target audience. Your content will only work if it’s shown to the right people. But with so many options, it can be hard to know which one will help you produce the most results. There’s a lot going on in your decision making. This is why […]
The covid-19 pandemic has accelerated the shift to online shopping. This has resulted in innovative ways for retailers and brands to connect with consumers. That’s ‘live streaming’. This is a new way for consumers to shop in real time while watching live video. Mousumi behari, head of digital strategy execution […]
