What is content Content is king! (The Content is King) a sentence that you may have heard! It is true that content production and optimization has become a process that can transform website and business, which is also call content marketing , and what we are talking about here is […]
There are dozens of tools for brand promotion and customer search. However, what works well in the B2C sphere is not always suitable for B2B. Tatyana Stepanenko, head of client projects at Aktion Marketing , explains how to choose tools that will work for a specific audience. Most companies start […]
Marketing has always been the key to capturing consumers’ attention and driving business. Rapid advances in technology have changed the game dramatically, leading to a fierce battle between two dominant forces. Traditional marketing is now competing with digital marketing. Computers and smartphones have become an integral part of our daily […]
As we can see, Google remains the undisputed leader among search engines, significantly ahead of its competitors. The key to the search engine’s success is constant innovation and adaptation to user needs, in particular: Accuracy of results: Google algorithms are constantly improving, providing the most relevant results. Using machine learning […]
Facebook Shops lets you create a true digital store across all of its platforms, allowing you to reach potential customers from an audience of 3 billion users worldwide. In this article you will be able to discover all its potential, how to configure it and use it at its best […]
In an increasingly crowded and competitive B2B digital world , it becomes really important to be able to identify the profiles or companies that can be your potential customers. “Shooting in the crowd” only risks wasting time and money! Linkedin Sales Navigator is a very powerful tool to speed up […]
Have you ever wondered how you can increase your ecommerce sales? As an ecommerce consultant, I am here to help you identify areas for improvement on your website, develop effective marketing strategies , and improve customer experience . If you are looking to achieve your business goals, read on to […]
Marketing has completely changed in recent years and people are looking for emotions and connections with the brands they decide to trust. This is why experiential marketing is increasingly used by brands to make themselves memorable and stand out from competitors. In this article you will understand what it is […]
E Commerce is an ever-changing world, full of challenges but also enormous opportunities. As an eCommerce Specialist , my role is to help you navigate this world, understand how to stand out from the crowd , and take advantage of the opportunities to grow your business. How? Mainly through two […]
Google Merchant Center is a Google service that allows e-commerce owners to upload their product listings and make them available on Google Shopping and other Google services. In this comprehensive guide, you will learn how to set up and optimize your product listings to maximize visibility and sales. What is […]
