What it is and how to use it to improve your web structure
As a marketer, it’s important to understand schema markup because your goal is to make it as easy as possible […]
Digital Marketing
Social Media Marketing
Digital Marketing
The consumer at home: new behaviors
As physical and social isolation becomes the new norm, consumer behavior is changing dramatically. Marie Gulin-Merle, Global Vice President of
Digital Marketing
Sales software for companies in 2020
Your company has likely outlined a sales system for your salespeople to follow. But are they actually working under that
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4 strategies for your business
Today’s world presents us with new ventures almost every moment: brands and business projects in different market industries are launch
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How to be the partner your clients need
There’s no doubt about it: the stakes in customer relationships have never been higher than they are today. It’s one thing to
Digital Marketing
3 strategies to stay close to your customers
To cope with the unprecedented context generated by the COVID-19 pandemic, it is essential to rethink marketing actions and maximize
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The key to effective smarketing
It is true that no one can guarantee that each of your leads will become a customer; however, within all
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Marketing teams in smarketing processes
Let’s go back in time: traditional business models form a company and divid it into departments. These areas work together
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8 business communication strategies you should know
Communication is a fundamental part of our daily lives. It is also a fundamental part of a company. And this
Digital Marketing
Lead magnet: 11 ideas that boost your growth
The problem is that it can take a lot of time and energy to produce them. Podcasts, online courses, video
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Monetization of social capital
I specifically use social networks to solve problems. For example, a partner recently wrote to me that he needed a
Digital Marketing
Want More Clients? Increase Your Social Capital
The development of entrepreneurship is more favorable in regions where a single law is in effect for all businesses. When