Thinking about that, it is essential to understand that in order to get the public’s attention within the network, you must realize some crucial points to consequently learn how to gain likes on Facebook , since it is not such a difficult task in itself. Join us in the next lines.
I want to have a successful Facebook page, now how do I do it?
1.
First of all, check if the profile picture and cover photo are in line with the company’s values, if the name is clear and easy to write. Pay attention to whether all information and contacts have been filled out correctly .
It is very important that you do this, because if someone decides to do business with you, they will probably be able to find you through your page, thus gaining likes along the way. Therefore, design your business image with expertise.
Obviously, it’s a great opportunity to gain Facebook likes. It seems basic, right? But many people forget about these simple things. So, make a complete description of the business: write down the link to the company’s website, address, phone number, email and any other relevant information so that contact can be made immediately.
Keep an eye on search engines!
2. Leave the custom page URL
It is essential that the URL is easy to read and scan. Note: the name can only be edited if 25 people have liked the fan page .
3. Put keywords in the description
Keywords are good and recommended for search engine optimization as they generate qualified traffic and allow your page to appear in search results.
4. Be truthful in your post descriptions
No copies! Copied or duplicated content is not good for your reputation or authority on the web . The first 18 characters are the perfect place to put your keywords, since Google uses them to create the title and description in search engines. Don’t forget about that!
What am I going to write and how do I get engagement?
5. Content must be relevant, valuable and interesting for your audience
When we talk about content, it is important to understand that producing something that is engaging and relevant to your audience is essential. That is, your posts must be in line with the brand’s objectives and interesting to your audience.
Here, the language can be formal or informal. You choose the tone that best represents your business. Facebook allows all types of content, but the ideal is to bet on links, images, videos and gifs. These contents normally attract more attention from the public and, consequently, interaction. Other ways to gain likes on Facebook are these:
- Launch content that sparks curiosity, post images, invite the user to interact.
- Encourage interaction with content that the public can share with their opinion. This attracts clicks.
- Make lists of, say, 5 amazing cities to visit in South America. This usually brings a lot of interaction. Users always want to know what the proposed options are.
Something very valuable to you is making an editorial calendar . What is that?
Keeping a fan page updated can be a difficult task, due to the large number of posts and publications that occur at any given time. At any given time, many others are being published. With that in mind, there are tools that will surely be useful to manage the scheduling of publications for one or more fan pages at different times.
6. Respond to your audience, interact with them, be kind and polite. Don’t leave them unanswered.
Managing and responding to your audience and brand fans’ interactions on social media is almost mandatory. One piece of advice I can give you is that social media is the new SAC 2.0 (Personalized Customer Service).
If a user talks to you, respond . Nobody luxembourg mobile database likes to be ignored. Keep in mind that customer service should be fast, have empathy, and if possible, direct the conversation to a private channel.
Ignoring the situation only makes it worse! Put yourself in the user’s shoes. Be humble, apologize if necessary. Learn from the problem and move on.
Good service is a guarantee of a mostly happy audience. And most likely, the page will gain from brand recommendations, shared content and lots of likes .
If you’re just starting out with your Facebook page, invite friends, family and employees to like it. It’s a great way to start chatting with fans and succeed online.
7. Make promotions, give them prizes, organize contests
Who doesn’t like to participate in a fun, interesting and valuable prize? I think everyone does, right?
You can offer your page’s fans a game or a raffle. Invite them to call others to increase their chances of winning the prize, for example. This type of action, consequently, attracts more followers and fans in a relaxed manner.
Other users become aware of your brand, you expand your institutional image and attract more business opportunities.
8. Use Facebook Ads
This is Facebook’s paid platform. That tool, Facebook Ads, is one of the biggest when we talk about paid ads and for having great targeting potential.
When ads are created correctly on Facebook, they are well targeted and often produce better results, thanks to its contact base and the various added information such as gender, age, geography, language, etc.
The investment is low and you can define how much you want to spend and invest in qualified audiences, since they will be segmented.
It is also possible to promote your fan page. In this way, it is essential that the user data is well segmented and according to the key audience you want to reach. If your focus is on gaining more likes, this is a recommended action for you.
9. Important: Measure the results
An investment was made in an image, in quality content, engagements, how do you know if this or that strategy is the right one and what would need to be changed?
There are some very useful metrics within keep all your social profiles and personal login details in one app Facebook Insights that will surely help you with your analysis. Some of them are:
- the rejection rate,
- paid reach,
- the number of likes on the page,
- the hitch,
- number of people who will interact, etc.
Please don’t buy likes on the net
We all know that it is very difficult to get fans and likes on Facebook pages at the beginning. Many people end up buying them because of the low cost.
However, if you think about it, what’s the point of buying likes from anyone if many of these fans are not interested in your business and do not interact with the fan page? This doesn’t make sense, right?
Also, you may be collaborating with a crime. This data may have been stolen. So, doing that is not right. As you have learned here, there are other ways to gain Facebook likes that are more efficient and honest with your audience.
I hope these steps have been useful to you ar numbers in gaining likes on Facebook.
Until next time and don’t forget to give us a Like on our Facebook page so you can stay informed about the world of Digital Marketing .