As physical and social isolation becomes the new norm, consumer behavior is changing dramatically. Marie Gulin-Merle, Global Vice President of Ads Marketing at Google, and Marcos Aramburu, Marketing Research Manager at Google, explain these profound changes in order to help marketers be better prepar to adapt.
Around the world, social distancing measures implement to combat the coronavirus pandemic caus profound disruption to people’s lives . Physical and social isolation became the norm.
These changes refin the way we experience basic things like time and space, and significantly affect the way we approach work and leisure, as well as our relationships. They also transform the way we express ourselves and consume – whether it be content, products or mia. The way billions of consumers experience and satisfy their nes has chang profoundly.
While it’s still unclear how long this “new normal” will last , at Google, we believe that marketers who understand shifts in consumer behavior will be better prepar to adapt to it.
The new consumer experience with time and space
Time, which once seem rigid and scarce, is now facebook database more flexible. As most of the activities we did outside the home have noticeably decreas, we now spend more time alone or with our lov ones, immers in our thoughts . As borom, anxiety and uncertainty settle into daily routines, people are looking for new ways to occupy their time , be productive and have peace of mind.
The normal rhythm of everyday life has transform into a faq on double confirmation continuum of days with similar routines, with a blurr separation between home and work environments . Employers are looking for ways to protect productivity and ensure that teams maintain a positive dynamic.
And with a high level of uncertainty surrounding.
The future of businesses large and small, employees are striving to adapt and be forward-thinking. In this regard, we see an increase in search interest for “team building” in Mexico, for example, as companies begin to plan their adaptation for a longer period.
Meanwhile, with travel restrictions preventing many from sms to data getting on a plane or staying in a hotel, the desire to experience, explore and find inspiration is increasingly starting to feel like a necessity, rather than a luxury. So, in search of an escape, people are increasingly turning to digital mia to connect with art and nature.