The purchasing journey is This is when leads realize they have a pain point and will seek out more information. According to Salesforce, around 72% of buyers turn to Google at this point to begin their research.
SEO and keyword research will be essential in getting your business to the top of their search results. After all, since they already know your company and know that it offers potential solutions, they will likely come to you for more information.
The goal of your actions at this point is to drive traffic to your website
From there, you can educate them on how your product The purchasing journey is will solve their pain points.
This is also a great opportunity for them to sign up to your email list and be nurtured through marketing emails .
3) Consideration
After initial research, leads will eliminate companies that did not meet their needs in the consideration stage.
The purchasing journey is So now is the time to stand out from the hong kong telegram data competition. Especially since by now these potential customers will have identified potential choices. So your next step is to start prioritizing and comparing them.
This is the time to use content marketing
To establish trust and credibility. You also need use a color scheme that aligns with your brand identity to convince them why your solution is the best of all.
Infographics, e-books, white papers, email marketing and social media must contain a clear call to action for this choice.
4) Conversion
The purchase or decision stage is when the lead decides what and who to buy from. So your content and inbound marketing strategy at this stage should be related to users who have had a positive experience.
Publish case studies and testimonials
To influence your leads towards their uae cell number purchasing decision.
5) Loyalty
Your company converted leads into customers. Since then, they’ve had a series of positive experiences with your products and services.
So now is the time to encourage repeat purchases
This phase consists of making your customer increasingly loyal to your brand. They will choose your products over any other, without any additional research.
A successful inbound marketing strategy at this point should focus on:
Rewards programs;
Focused content;
Personalized promotions.
An email marketing campaign targeting segmented lists of past buyers is a great way to encourage repeat purchases.
6) Recommendation
Once customers have become loyal to your brand, it’s time to encourage each of them to share their positive experiences.
At this stage, customers will
Actively promote your brand and products through word-of-mouth, the most convincing form of marketing. Social proof is also part of this stage and can act as a powerful argument for future sales.
Since your company’s spokespeople act as your marketing agents, provide them with the right resources:
Promote social media posts,
Offer samples or trials to test your latest products,
Send special gifts and personalized messages on special occasions.
All to reward them for their loyalty as they continue to buy your products and speak highly of them.
The journey serves as a framework for your company’s marketing strategy. This way, your digital marketing team or agency can structure the production of the best content at each stage.
It can seem like a challenge to move your leads from one stage to the next. That’s why it’s important to have a proper content plan in place to make this task much easier.
Also, remember: inbound marketing is essential at every stage.