Creating relevant ads in google ads isn’t always easy. There are many factors that you have to take into account. Factors that are not always clear. One of those factors is ad customizers. But what exactly are those ad customizers? What can you do with it? And how do you use them? Read it here!
What are ad customizers?
The name gives it away a bit: with ad customizers you can make certain parts of your advertisement dynamic. These dynamic characteristics make the ads more relevant to the specific person performing the search.
It’s not always easy to keep the responsive ads in google ads relevant as you add 15 different headlines and 4 different descriptions. Ad customizers can help with this.
What Are The Different Possible Ad Customizers
Since the expanded ads on Haiti Email List google ads have been discontinued, there are still three different options if you want to add ad customizers in your campaign: keyword insertion (or add keyword ), location insertion (or add location ) and the countdown function (or count down ).
Adding ad customizers to your ads is quite simple. You type in the symbol ‘{‘ at the headings and you will immediately see the different choices.
Various Ad Customizers
Add keyword
Adding a keyword is the simplest way to add dynamic text. But what exactly does it do?
Now suppose you have a chocolate shop. You add the headline ‘buy {keyword:chocolate}’ to your ad. Then that headline will change CH Leads according to the search query people enter.
Is there a discount promotion on your webshop? Do you want to promote the sales? Are you launching a new product soon? Then the countdown function is highly recommended. The name of the customizer already reveals what it does: you enter an end date of something you count down to and google ads automatically changes the text every day. In the headlines behind the scenes it looks like this.
