That is why today we will talk about a fundamental character, to whom we owe not only many teachings but also thanks, yes, thanks to the character who created one of our favorite social networks.
That’s right, you probably thought of Facebook
which is why Mark Elliot Zuckerberg will be our character, about whom we will learn a little more about his life and his importance in digital marketing.
Mark was born on May 14, 1984 in White lebanon mobile database Plains, United States and at just 33 years old, he is an American programmer, philanthropist and businessman, best known for being the creator of the Facebook platform, of course for its development he had the help of his Harvard classmates.
Before creating the famous social network, Mark developed programs that his classmates might like, such as Coursematch , which allowed them to see the list of their classmates, or Facemash, where they could rate their classmates based on their photos.
Since 2010, Zuckerberg has been named one of Time magazine’s 100 richest and most influential people, has been named Person of the Year, and has a fortune valued at US$63.3 billion, giving him a ranking as the fifth richest person in the world, according to Forbes The zuckerberg family.
In one of the many interviews that Mark has had, one of his proposals that seems complex and somewhat ambitious, such as achieving access to the Internet for everyone, Mark offers some lessons that any entrepreneur should be clear about.
Let’s see!
- One of Facebook’s goals is to create a more find out who your closest competitors are, look at domains that use the same keywords connected world. And it seems to have succeeded. In its 13 years of existence, it has managed to connect approximately one fifth of the planet.
- For an entrepreneur, it is vital to believe in his project and to have clear objectives in order to project his idea to people as the best. For example, Yahoo wanted to buy Facebook for 1 billion dollars, but this proposal was rejected, even though the amount was significant. Mark continued working on his project until he positioned it in such a way that his assets exceeded the proposed figure and continue to increase.
- Excellence is not being excellent: It is important for a company to be able to deal with any error, which is why Mark says that it is “better done than perfect” showing the dynamism of his platform, where new applications, functions or changes are created and tested daily and will ultimately be approved or rejected by users. The invitation is to innovate and be very dynamic when using technology as a strategy and an essential part of the company.
- Another key point that Zuckerberg highlights is that in digital marketing it is important to understand the market by detecting opportunities in order to take the necessary risks.
An example of this is what Facebook has done by acquiring other platforms such
As Instagram and WhatsApp . What a good move! An opportunity was detected in which it could reach new markets, new audiences, giving more value to its networks, and although these two applications cost many millions of dollars, the investment was worth it. Because as Zuckerberg said, “The biggest risk is not taking any risk.”
It is clear that Mark is capable of creating any strategy that will bring in more audiences, new users, gain their loyalty and achieve very good interaction. That is why we will tell you about three strategies that Mark has implemented and that no marketer would want to miss.
A multi-millionaire, multi-creative.
Surely Zuckerberg does not want to go down in history only as a multimillionaire or successful businessman, he also wants to do so by transcending and creating things that help society, not just applications or tools.
For example, Mark gave his company four months of leave for fathers during the first year of their newborn children.
This proposal was taken as a message of gender equality, thus being seen as a social marketing strategy.
After learning a little about Mark Zuckerberg and learning about his importance in digital marketing, we can use the strategies that the founder of Facebook has implemented in order to reach new segments and, why not, contribute to that connectivity that he seeks so much and that would surely be an opportunity for any company to reach more markets and, surely, potential customers.
Friends of Rock Content, that’s all for today. We hope that learning a little about the genius of Facebook will help you and that you will put your strategies into practice.
See you next time! Don’t forget to subscribe to keep receiving our content.
By publishing an image on this social network we can interact, send a message and generate an impact on the public. Not in vain, Instagram is one of the preferred networks for digital marketing professionals .
But if you want results, posting just any photo isn’t enough. Even more so if we’re talking about a brand and not just a personal profile.
Instagram images need special attention, what do we mean? Keep reading, we will explain.
Instagram: Understanding the technical side
First of all, if you want to start publishing good visual content on Instagram, you need to know all of its settings thoroughly.
Yes, there are several! And they help you a lot when it comes to sharing your images on the Internet in an appropriate manner.
Instagram Measurements
There are appropriate sizes for your photos to display well on Instagram.
Profile photo
Publications
The recommendation is as follows:
- Minimum size: 600 x 600 for square photos
- Recommended size: 1080 x 1080 for square photos
- Size for rectangular photos: maximum 1920 pixels high
Currently, Instagram accepts both square (1:1) and rectangular, vertical or horizontal images.
Videos
Videos are also an option for your posts and can be in the same formats as images. However, they must be no longer than 1 minute.
Instagram Stories
Instagram Stories : The latest addition to Instagram. The recommended size here is 1080 x 1920 pixels.
Post on Instagram
In the “Gallery” option , you can choose a photo (or several, you can upload up to 10 images in a single post) or a video (maximum 60 seconds) saved on your mobile.
Instagram allows you to resize the image so that you can send it in square format or in its original size.
To switch between these two options, simply tap the button found in the bottom left corner of the selected image the zuckerberg family.
The “Photo” and “Video” options allow you to take a photo or record a video directly from the app. You can record multiple clips up to a total of 1 minute.
Filters and editing
The app has dozens of filters to ar numbers enhance the image, change color, modify contrast and much more.
When you scroll down to the bottom of the filter options, you’ll see the “Manage” option. Here, you can select your favorite filters from the ones Instagram offers.
The “Edit” option allows you to adjust a number of characteristics such as alignment, brightness, contrast, saturation and sharpness of the photo or video.