We are starting 2024 and I think it would be nice to look back and recap 2023. Don’t worry, I won’t list all the new products in pMax that we could look forward to last year. I would like to take a look at how e-shop sales ended up.
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In November, I read in mom database Hospodářky that sales of domestic online stores have been falling for seven consecutive quarters. In the third quarter, they fell by 11% year-on-year, according to data from Heureka.
The article predicted that Czechs how is a stay in england created for a middle school student? would save money for Christmas, which could further deepen the market decline. In addition, there is fiercer competition on the market (Allegro, Temu).
The article also stated that
“The mood in the market is bad. People want discounts and will not buy anything without them,” (by the way, the amount of discounts during the BF, according to the Discount Watch, was around 20%, which is similar to the year before)
Shoptet reported that small and china phone numbers medium-sized stores saw a 10% increase in sales compared to last year. Some segments grew faster – cosmetics 38%, clothing 20%, entertainment 110%.
Gopay also reports
A13% increase in Black Friday payments. By the way, the article mentions that Black Friday is not the top day when people shop the most. This year it was Monday, December 11th.
I will add data from abroad, in the US, BF recorded record sales , increasing by 7.5% year-on-year.