The interest-based targeting campaign conducted. By criteo and lg uplus is designed to raise awareness of the ‘best.Of google 5g promotion’ and increase the purchase intention of potential consumers. Who are in the purchase consideration stage. Lg uplus announced. That it has collaborated with criteo to provide digital marketing. Creatives that can cover a wide range of new needs and interests of consumers.
With Criteo And Its Agency Pentacle To Apply A Concedation Solution That Utilizes Criteo’s Interest-based Commerce
Audience targeting consumers who have Svalbard and Jan Mayen Islands Email List never visited the website. Dco+ (dynamic creative optimization) technology, which provides creatives optimized for various consumer needs, was also introduced as a major solution for the campaign.
Ommunication Strategy To Increase The Promotional Value
In order to clearly identify and reflect consumer interests that have changed due to covid-19, 13 keywords of interest, such as home training, car parking, and online classes, which have increased sharply compared to before covid-19, were extract. Maximized the experience.
According to the company, criteo’s interest.-based commerce audience-based concede. Solution is a technology that exposes advertisements. And promotional information. To consumers who have never visited the website.
The concedation solution promotes inflow by CH Leads targeting audiences classified by interest and exposing advertising creatives tailored to their interests and needs. Criteo planned the campaign to cover the entire consumer journey by organizing this campaign process so that consumers who have entered the purchase consideration stage can reach the purchase consideration action through retargeting.
Oh young-soo head of the digital marketing. Team in charge of brand marketing at lg uplus, said, “we recentl. Discovered that our service can be a solution to the changed daily life due to covid-19, and our service. Is expos as a solution at various pain points of customers. “we actively utilized criteo’s advertising products. Which can provide dynamic creatives tailored. To various customer situations, and efficiently. Elicited customer responses and increased awareness of the service.
