As a marketer, it’s important to understand schema markup because your goal is to make it as easy as possible for search engines to crawl your website .
The easier it is for Google to understand your website, the higher it will rank in search engines.
Next, let’s review what schema markup is, where to add it, and how it can improve the structure of your website.
What is schema markup?
Schema markup is code that you can add to your website; it helps fantuan database search engines return better results for users. Essentially, it provides vital information for search engines on your listing, thus improving online visibility and click-through rates.
In 2011, major search engines (including Google, Yahoo!, Bing, and Yandex) collaborated to create schema.org , which is a “collaborative community activity with the mission of creating, maintaining, and promoting schemas for structured data on the Internet, web pages, email messages, and more.”
Ultimately, schema markup is a form of microdata
According to Wikipedia , “Microdata is an HTML specification used to host metadata within existing content on web pages. Search engines, web crawlers, and what are promotional emails? browsers can extract and process microdata from a web page and use it to provide a richer browsing experience for users.”
For example, schema markup will create an enhanced description, sometimes called a “rich snippet ,” that will appear in search results.
As a result of using microdata, your website structure will be simple and easy for search engines to crawl, making it easier to appear higher in search results.
Schema markup examples
Schema markup can include ratings, reviews, events, and more. You can use this tool to include important information in your listing on search engines like sms to data Google and Yahoo! This makes it easier to appear in search results snippets. For example, if you sell a product you can include the star rating in your listing.
In this case, in the search for iPhone 11, the and Xataka sites use schema markup: although they appear below the MacStore store page, they have a greater chance of obtaining a better click-through rate.