Harnessing the power of communities
The most successful marketing involves understanding teacher database what motivates an audience to engage. That’s why it’s important to value online communities and understand how they can amplify and strengthen your messages.
Content creators are definitely excelling at this. The best YouTube content of 2022 demonstrates how content creators can inspire active engagement from their communities through engaging moments.
In the UK, for example, British YouTubers Sidemen rallied encourage saving to favorites audiences from many top creators to raise over $1 million during their charity football match . Meanwhile, in the US, American creator MrBeast cracked the top 10 YouTube creators of 2022 list with a Willy Wonka-themed challenge video , which featured contestants who are part of his community. And in Germany, the continued success of duo 7 vs. Wild can be partly attributed to their viewers, who share their opinions in dozens of reaction videos .
Viewers are connecting with online communities anytime
Anywhere that they might not engage with elsewhere. In fact, 55% of Gen Zers agree that they often watch content that no one they know in person is interested in.
The message for marketers: Find ways to engage and lean sms to data into online groups that have specific personal interests. This will help you create more impactful and meaningful brand moments.
Meet audiences on their turf
In 2022, audience interest spanned multiple content formats and categories, and their preferences often shifted based on their mindset and the moment. While this trend may seem like a hindrance, it represents a huge opportunity for marketers to follow the lead of creators who are successfully reaching new audiences by meeting them where they are.
Last year, creators who told stories across multiple formats grew their audiences the fastest. For example, Indonesian swimmer Timotius Mulyadi , whose long-form videos typically run over 8 minutes, experimented with 60-second swimming tutorials , making him one of his country’s breakout creators of 2022.