The topic of targeting competitors is a bit sensitive. It works great for us, especially with B2B and SaaS companies abroad. But the situation in the Czech Republic is more complicated. There is a lot of talk here that targeting competitors in search is not a good idea. If such a case really goes to court (which is very unlikely), the advertiser targeting their competitor will lose.
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First, I’ll start with a few rules to paytm database remember if you’re targeting competition in the Czech Republic:
do not use keyword stuffing, especially not in a way that could cause confusion between you and your competitors
If a competitor writes to you and asks you to turn it off, just turn it off and you’re done.
Not really like this
And now that I have warned
You enough about possible problems in the Czech Republic, I would like to motivate you to try it (abroad for B2B/Saas).
Across companies, we see that language stays: 6 points to consider for parents (1/2) these words have the best conversion rates from lead to deal. But often the CPA per lead is also good. Leads from this campaign can make up up to 30% of all leads from search.
Landing page : You should have a specific landing page comparing yourself to a specific competitor, or to the competition in general. Or you can use a landing page where you talk about a feature that you have that is much better than the competitor and it is clear even without comparison.
And what you will need for this:
Know which competitor will perform well: you should talk to your sales team about which competitors they are often compared to and where they are winning.
It is also a good idea to focus on competitors that have a more established brand (so that there is volume at all),
know the real reasons
why people should choose your china phone numbers solution over the competition: we often discuss this with the sales team, sometimes they already have battle cards created for each competitor,