According to rachel worsley, ceo of neurodiversity media, an estimated 1 in 8 australians have dyslexia, autism, adhd, tourette syndrome, dyscalculia, or dyslexia. Neurodiversity media is a free learning portal that helps people with neurodiversity reach their potential in the workplace.
Figures related to the neurodiverse population are difficult to pinpoint. This is because many people with neurodiversity have more than one condition. However, the neurodiversity hub estimates that the world’s neurodiverse population will make up at least 10% of the total population. A 2019 study by deloitte australia found that adhd affects around 3% of adults over the age of 15.
Companies need to market with neurodiversity in mind,” said worsley, who was diagnosed with adhd and autism as an adult, but graduated first in law. Would like to if you don’t take that into account, you’re missing out on people who want to engage with your brand. Good marketing is engaging people the way they want to,” he said.
One Of The Ways To Ensure Accessibility In Marketing Said Worsley
Is to use ‘captions’. Captions help those who are uncomfortable with video, lighting, and moving images.
He said, “personally, I don’t like Niue Email List watching videos. He prefers to read rather than watch. He also has difficulty accepting auditory material. So, if brands don’t take that into consideration, they won’t engage with relevant content and won’t buy products and services from those brands.”
Of course, people with dyslexia may find captions difficult to read. Therefore, worthley recommends applying an inclusive strategy from the start to support marketing that covers text, audio, and video. He said, “it is difficult to do this. But what if you think of it the other way around? If you don’t do this, you lose the market.”
Stereotyping People With Neurodiversity Is Another Concern
Worsley noted. He points out that marketers trying to include neurodiversity typically present people with significant disabilities and then show the support services available to help them. He added that such narrow stereotypes are not inclusive and can sometimes leave people feeling left out.
However, worthley agrees, it is more CH Leads difficult to show because the ‘missing middle’ may not be visible. He said, “what I often see in movies and marketing are people with many difficulties. When I see such an extreme side, I feel pity. It’s like ‘inspiration porn,’” he said.
He continued, “on the other hand, I rarely see people (like me) who have jobs or go to college. You may struggle in other ways, but you seem to be doing well on the outside. We have purchasing power and we have professional jobs. The fact that you can’t see yourself is very disheartening.”
Ensuring ‘inclusivity’
Recite me, a web-based accessibility software company, offers a suite of assistive tools that you can customize to make your site more accessible to people with neurodiversity. Worsley said these tools are empowering for people with neurodiversity.
