Ceo zenith italyin the era of the attention economy the battle is no longer to win over the customer but to attract him through new customization keys. Precision marketing and a new role for communication agencies are call into question which. Thanks to Observers have offer many insights into how […]
This more relational dimension of the purchasing process still remains of little significance on the digital channel: only 23% also use the internet to share feback and feback and to review products and only 33% share their satisfaction/dissatisfaction with the perceiv of purchasing a product or service”. Tv remains central […]
Multi-channel consumers in italy are 31.7 million. But tv is still the In detail. Live in the digital dimension to search for information on products/services (64%). Compare prices (66%) and locate points of sale (47%). They do not use the web for purchasing. Except in a very limit way. Why? […]
Providing brands with useful indications for setting new rules of engagement and loyalty .. Speaking of big data management . Marketing analytics now generate such a quantity of information that many companies no longer limit themselves to considering simple observable variability. Existing tools and models allow us to explore a […]
Multi-channel consumers in italy are 31.7 million. But tv is still the top influencer of shopping home digital 4marketing ecommerce share this article the frequency of online purchases is growing and consumers are more social. But there remain 40% of over 14s who do not connect to the internet. Italian […]
How to use brand identity to deal with a crisis. 4 examples of brands that have managed the. Coronavirus crisis by focusing precisely on brand identity. A year has now passed since, for the first time. We found ourselves faced with the concrete problem of a health. Emergency and with […]
Why does video strategy help your brand. All the benefits of using corporate videos. In the communication and marketing of your business. Do you want to talk about your brand. Share a message with your audience. But don’t you want to end up forgotten or. Even worse, not reach people. […]
Find new customers online with webinars. Why do webinars allow you to generate lead. And how can they help your business. We are forming new habits. In a year characterized by lockdowns and social distancing. We have increasingly adapted to online interaction. Not only does private communication move from video […]
From the objectives it helps you achieve to the necessary budget. The guidelines for an effective social campaign. There are 35 million of us in italy. Who are active on social media . Each with their own preferences and for the most different reasons. In this large segment of people […]
The checklist, best practices and mistakes to avoid on your company pages. So as not to lose customers. If it is true that even in 2021 the site proves to be the essential tool for corporate communication and marketing. It is also true that it must be built in a […]
