Google has long been on a mobile-first crusade, forcing businesses to optimize their websites. And Google AMP is a great sign of that.
Websites that are optimized for mobile are “rewarded” by Google in search rankings. Websites that are not optimized for mobile experience a drop in search rankings on mobile devices.
And the last thing your company needs, especially at
This moment, is poor positioning in searches, right?
So check out this article and find out how to ensure the best positioning for your company’s website.
Digital transformation and changes in society
A DoubleClick study claims that around 53% of
Mobile users abandon a website if it takes longer than three seconds to load.
Why are people becoming increasingly laos telegram data impatient? There is only one answer: consumer behavior has changed .
Digital transformation has changed the way we interact with companies, products and information. Three seconds may not seem like much, but they mean a lot: wasted data on your internet plan. And time. Nowadays, no one wants to waste time.
Have you noticed how your company’s website works on mobile?
Thinking about what we said above, do a quick how to keep leads interested with inbound marketing techniques exercise: open your company’s website on your cell phone or tablet. Right now. And see how long it takes for it to load.
The study cited above found that 77% of mobile sites take more than 10 seconds to load. The average loading time on a 3G network is 19 seconds. On 4G, the time drops to 14 seconds, which is also not good.
Other than that, there is still the issue
Of pop-ups, ads, registration forms, banners, videos, and so on.
Of course, all of this is part of your inbound uae cell number marketing strategy – your company uses these resources to optimize revenue and website performance.
And there’s nothing wrong with that – but all of these elements can make navigation difficult if your potential customer is viewing your site via mobile.
And what is the risk your company
Is running at this point? Losing this contact. They will hit the back button, your bounce rate will increase, the time spent on the page will decrease – along with their positioning in search engine rankings.
When your customers are commuting, walking down the street, or waiting to get into a meeting, they’re looking for information—and they need it quickly. That’s where Google AMP can work its magic.
What is Google AMP and how does it work?
AMP is short for Accelerated Mobile Pages. This project was started by Google in partnership with Twitter, with the goal of making mobile browsing super-fast.
It works like a simplified version of HTML: developers claim that an accelerated mobile page can load up to 4 times faster than a conventional HTML page.
The new markup restricts the use of Java
Script to just a few files that Google will provide. Your development team or digital marketing agency will also have to use a specific form of CSS, but don’t worry: your site can still look pretty cool.
One of the main advantages is that when a valid Google AMP page is published and indexed, Google caches it on its servers. This way, the system can quickly fetch it to display whenever someone visits it.
Since the AMP version is already faster on its own, this bulk storage makes page loading on mobile browsers feel instantaneous.