Pizza hut, a physical family restaurant brand, has continuously struggled to find ways to strengthen its connection with consumers in this online world. According to pizza hut australia’s head of marketing and digital, simon stokes, the increasing number of virtual interactions means that marketing the same physical product is not as simple as it once was.
Stokes said in a meeting with the cmo, “there are various technologies that open up opportunities that were not previously available due to physical limitations such as distance. For example, a huge number of people are investing their time online socializing through the gaming world.”
When the creators of the popular combat game call of duty (cod) introduced an open-world version that allowed players to chat with each other in-game, pizza hut took note. Vmly&r, the global brand and customer experience agency, determined that pizza hut could connect with the ‘cod’ community.
Vmly&r Group’s Sydney And Melbourne Creative Executive
Director, jake barrow, explained Latvia Email List why he paid attention to the in-game proximity chat. The chat function appeared in warzone, the open world of ‘cod’, to allow players to communicate with people nearby in the game.
With Pizza Hut Our Idea Was Simple Why Can’t I Order In-game Said
So pizza hunt was born, which puts pizza hut reps in the cod warzone game environment. Players who found pizza hunt in-game could order a free pizza back home.
Vmly&r utilized pizza hut’s existing game, team hut games, and deployed four gaming streamers to cod warzone to serve as delivery staff in the game. From there, barrow said, how you approach players was important.
First, people could tell because our streamers CH Leads were already talking about the promotion on twitch and facebook live streams,” barlow said. At the start of each game, they send a message to the lobby so that all players know how to participate in the pizza hunt. And if they found us in-game and were close enough to use the new chat feature, we would personally contact them so they could order a pizza.
