During the past month of October, Konodrac has incorporated Javier Carreño as Director of Broadcast & Data, and Sergio Cuerda as Director of Programmatic Sales, to its international team . Two professionals with extensive experience who, led by Moritz Wuttke , Vice-Chairman of the board of directors of Konodrac , face the international expansion of the company, which leads Data HbbTV and digital advertising for linear TV in Spain.
New Konodrac positions
Javier Carrenño is appointed as Director of Broadcast & Data. Carreño is an executive with 20 years of experience in management, business top industry data development and sales in B2B environments, with experience in international expansion. He also brings to Konodrac his experience as a researcher of a new feasible digital advertising model for Linear TV, based on viewing patterns, programmatic approach and the application of new data mining techniques. Sergio Cuerda , new Director of Programmatic Sales, has developed unique knowledge throughout his career, working for the last 20 years for leaders in the adtech & martech fields, such as DoubleClick, Epsilon, Salesforce or IPONWEB. Sergio brings to Konodrac solid experience in the programmatic industry, especially in the definition of data-driven solutions for marketing departments in all types of organizations.
The need to respond to new consumer habits
For Jordi Gilabert, “the high growth of Connected TV (SmartTV) users worldwide, the new actors offering OTT services, the new habits CH Leads of viewers in entertainment consumption and a growing demand by advertisers to be present in the new uses of television requires new forms of measurement and requires for the first time the generation, integration and connection of audience census data in the value chain of the digital advertising ecosystem. The professional adds that “this new audiovisual panorama is an opportunity for the development of our international business , since thanks to our innovative and exclusive product “BROADCAST TV SSP”, we open a new advertising window “AddressableTV” for linear TV and connect it with the growing and demanding digital demand.
