NB It is important to be flexible in this type of video, as well as use the behavior analysis of your online store visitors. It is important that the video is complete, i.e. the person gets an answer to their question at the end of the video, understands what they need, and buys from you.
4 Reviews
It would seem that there is nothing new here. But many online stores still do not use review videos in their marketing activities. And in vain! Thanks to such videos, you grow significantly in the eyes of potential customers. After all, if you took gambling data china care to make review videos, then you can be trusted.
NB In reviews, show the product in as much detail as possible, in action, in different circumstances. Tell everything about it in a language that customers understand.
5 Video digests
Once a week, month, quarter, make digests in which you tell your clients about what’s new coming to the market, what to expect from it, and when they can buy it.
NB In addition to digests with new products, you can make video selections with products by topic and category: “10 gadgets for a housewife”, “5 stylish suits for a negotiator”, etc.
6 With the stars
If you’re not ready to hire Brad Pitt to advertise your online store, that doesn’t mean you should give up on using celebrities in your videos. First, there’s probably already a celebrity who’s an advertising face for the brand you’re selling. Second, you can make video compilations of celebrities’ gadgets, dresses, glasses, hats, cars — whatever! — that they wear. That is, here are 5 shirts that George Clooney wears, here are 5 shirts that look like Clooney’s shirts in our online store. Dress like George Clooney with us!
NB There is a reason why b2b phone list celebrities are used in advertising. Even though we don’t know them personally, we listen to the opinions of such celebrities, we want to be like them, even if unconsciously. Their choice is an authoritative choice, and it is a mistake not to use this to increase conversion.
7 Happy Clients
A video of happy customers using your product will be a clear advantage in your arsenal. I understand how difficult it is to get a video review from a customer, and then to film them using the product. You can offer them some nice bonuses for the 10 best tactics for your pre-launch marketing agreeing to participate in such an activity. You can even do it in a contest format – send your video review and get a chance to win a new camera, for example.
NB An alternative for clients could be videos with people, like commercials, but filmed more in a documentary style. For example, if you have an online store of children’s goods, you could make a series of videos where children play with the toys you sell.
As you can see, there are many options for video, and these 7 that I have suggested are far from the limit. Fantasize, listen to your customers, and your conversion will grow.