To be successful with your launch, you must first identify your target audience and drive traffic from them to your store. It’s a good idea to start driving website traffic and nurturing relationships with potential customers before you launch. Starting early increases the likelihood of a smooth launch and reduces the frantic effort to capture your audience’s attention after launch.
Learn more about pre-launch marketing, including ten strategies you can implement before your next product launch.
What is pre-launch marketing?
Pre-launch marketing is a series of marketing efforts aimed at generating excitement and interest about a new product or service before it hits the market. The goal is to build anticipation and interest so that customers are ready to buy from you on launch day.
10 Strategies for Pre-Launch Marketing
- Secure your audience before launch
- Start marketing early
- Publish a teaser
- Organize a competition
- Build hype through influencers
- Create a press kit
- Host a pre-launch party
- Use Amazon Live
- Turn on audio ads
- Connect with niche communities
1. Secure your audience before launch
Before launching a new product, taiwan email list you should make sure that you have a solid group of people who are interested in what you have to offer.
One option is to create a lead generation landing page where interested parties can pre-register or sign up for your email list.
You can generate traffic to your landing page through the following channels:
- search engine optimization (SEO)
- Paid advertising
- Organic Social Media
- Traditional advertising
- content marketing
The key is conversions: turning visitors into potential buyers by convincing them to share their data and agree to further communications from you. You can encourage these conversions with a tempting offer, take care of your image such as early access or a discount for email subscribers.
Example: Sexual health brand Dame collects emails at the end of a quiz that helps visitors find out what the perfect product is for their needs. The results are sent via email, meaning they are also among the first to know about new products.
2. Start marketing early
A key to a successful launch is building relationships with potential customers long before you open an online store. That way, burkina faso leads they’ll be excited about your amazing new offering when you’re finally ready to go live. You don’t want your launch to end in silence and with an empty coffer, so it’s important to start building early.
Take email marketing as an example. With a mailing list, you have numerous opportunities to share content in the months leading up to your launch.
Your pre-launch marketing topics could include:
- The stories behind your ideas
- How you refined your products into their final versions
- The materials and how you obtained them
- What problems your products solve
- Endless other possibilities
Example: The Xion CyberX eBike was launched on the crowdfunding platform Indiegogo after generating over 23,000 emails to its list, resulting in over $800,000 in sales when the campaign was launched.
3. Publish a teaser
It’s not just behind-the-scenes content that resonates with customers. Teasing your product or a specific feature or bundle can also increase people’s desire. Your earliest fans will love this as they’ll feel like they’re part of an exclusive group that knows more than everyone else.
Pre-launch teaser ideas could highlight:
- Detailed shots of the product leading to the big reveal of the entire product
- Various components or behind-the-scenes footage, such as parts of the packaging or excerpts from your planning documents
- A product silhouette with “Coming Soon”
These teaser tactics can spark conversation among your fans as they try to guess what’s coming.