While collecting and analyzing data, think about it in context. What variables or larger forces could be impacting the numbers? For example, algorithm updates, seasonality, and bots can all have a major impact on your traffic and other metrics.
Imagine that a few pages on your site saw major spikes in traffic. These posts weren’t updated recently, so you look where this traffic came from. If the traffic mostly came from one country where you usually don’t see much traffic, this was likely malicious bot traffic, which accounts for a quarter of all internet traffic.
Viewing your data in context can help you better understand, analyze, gain insight, and make informed decisions with your data.
Share And Ask For Feedback From Stakeholders
As an analyst, you want to provide information to stakeholders in a way that is understandable and actionable. You also want to ask for information Somalia Email List and ideas from these stakeholders. They can provide valuable feedback on how they use the data, what else they want to see or understand about their users or website, and how they think they can improve the user experience or other issues the data uncovers.
Web Analytics Tools
Measuring organizational success requires more than one metric — and more than one tool. Let’s take a look at three web analytics tools you could use together.
With hubspot’s free marketing analytics and CH Leads dashboard software, you can measure the performance of all your marketing assets — from website and landing pages, to emails, blog posts, social media accounts, calls-to-action, and more — from one dashboard.
You’re able to track your customers’ complete lifecycle, measure traffic overall or on a page-by-page basis, and add multiple reports to your dashboard so you’re tracking your most critical metrics in one easy-to-access place. You can even break down reports by user characteristics for more.
