The importance of social marketing for a brand and society

Marketing has The importance of been evolving and using different. Therefore, methodologies and mental triggers to drive various campaigns and even change consumer behavior in some way. Proof of this is social marketing, which is. Therefore, divided into 3 types. 1. Internal social marketing This social marketing seeks to promote cultural changes through the coordinated actions of all the actors involved in a certain process. Its objective is for people to adopt behaviors that reflect the values ​​with which they identify.

What is social The importance of marketing

In this type of marketing, several of the stakeholders that participate in the market. Therefore, can be included. These executive data can be politicians, businessmen, unions, social organizations, the press, among others. 2. External Social Marketing. Therefore, External social marketing seeks to promote a change in the values ​​and attitudes of the people who make up a specific community or society. Here commercials, digital marketing campaigns or out of home (OOH) campaigns are used to communicate a change in values ​​on a large scale and call for reflection on the way people think and behave.

The 3 types of social marketing that you should know

Interactive social marketing. Therefore, addresses a specific problem by including the audience CH Leads within the same campaign. This type of social marketing has been growing as people stop being passive agents in the social changes that the planet is experiencing, to take action. Therefore, in the change that is proposed.

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