Eight in 10 australian consumers expect all businesses to do their best to support environmentally friendly practices, and 4 in 10 say they will not buy products and services from brands that do not.
According To The Results Of A Survey Of 2,299 Australian Consumers Conducted By Strategy
consulting firms nature and the lab, ‘sustainability’ and ‘environmental awareness’ emerged as major topics. On the other hand, the survey found that consumers also feel confusion and skepticism about the sustainability presented by companies.
Overall, 63% of all respondents UK Email List said they highly value environmentally friendly brands. Additionally, 78% said big brands should lead by example in environmental sustainability (up from 58% in 2019). More than 7 in 10 (73%) said they expect all businesses to do everything they can to be environmentally friendly. Additionally, 39% of all respondents said they would not buy products and services unless they acted sustainably, up to 47% of those under 30.
In Addition, The Report Noted That The Demand For Sustainable Business Is Extending
To all industries. For example, most respondents said they consider sustainability in household goods (63%), clothing (52%), and beauty products (50%). In addition, electricity (36%), telecommunication services (30%), gas (28%), internet service (26%), and water (26%) were also revealed to have sustainability in mind.
The biggest change over the past three CH Leads years has been in categories where brands are expected to lead by example from a consumer perspective. Three years ago, sustainability was limited to fast-moving consumer goods (fmcg), or consumer goods. But now these expectations are extending to services such as electricity and gas. Today, this is the most important aspect for many people, and it affects the way [people] behave and consume,” he explained.
Justin connally, partner at nature and managing director of the melbourne office, recommends that companies need to know how to properly communicate with consumers about sustainability. “companies need to clearly link their sustainability message to their brand. That way, we can have a positive impact on consumers,” he added.
