will want to become Data management. Experts in finland phone number library retailers’ big data, demonstrating expertise in insight generation, analytics, and ROI tracking.
It’s clear CPG is entering a new era. Successful companies will get on the right side of these trends to strengthen their brand and focus on relevant marketing and selling across all growth channels.
The food and beverage industry?
>>For the past 40 years, leading to the 2008–2009 financial crisis, CPGs generated the highest returns to shareholders across many industries, including food and beverage.
The category was led by giants like Coca-Cola, Doritos, Crest, and Lipton. These brands relied on mass-market appeal, partnerships, and brick-and-mortar channels for distribution and had relentless dominance over smaller brands.
But times are changing, and a new model for the consumer goods industry is popping up. Before the COVID-19 crisis, large CPG brands in the US lost market share at a rate of 1.5% per year between 2017 and 2019. Smaller brands grew 1.7% in that same period.
The pandemic amplified this trend
creating a new model for consumer goods success. More food shoppers are turning to ecommerce to discover and purchase CPG goods.
A recent survey by McKinsey & Company heavy thunderstorm in ticino showed that 76% of respondents switched either to a new brand or a germany cell number new way of shopping during the pandemic, and 66% of those respondents are expected to stick with those new brands.