Guide to be a Director of Marketing and Digital Advertising

Guide to be a Director of Marketing and Digital Advertising. The Marketing Director is one of the most in-demand professional profiles today. Below I want to share with you the skills, functions, tools and concepts necessary to work in the marketing management area of ​​a company. We are currently experiencing a true social revolution, the way people communicate is continually changing. 

A born businessman

A born businessman. A marketing director is part of a group of professionals who work together to achieve a common goal. In this way, he will work closely with other departments such as, for example, accounting or human email leads resources. Therefore, it will be vital that he understands how each of them works, as well as maintaining fluid internal communication at all times.

Growth Hacker

Growth Hacker. As the person responsible for strategy, you must study what works and helps the company grow. Therefore, you must carefully analyze consumer behavior in each of the actions carried out in the purchasing process. Let’s not forget that the difficult part CH Leads is not in collecting the information, but in detecting what can really be useful to us. The Growth Hacker is in charge of collecting, filtering and recomposing the information obtained.

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