Content Marketing Strategy – Danger always has the highest relevance
Imagine:
You see a Lamborghini on the side of the road. It immediately catches your attention and you position yourself in front of the car to take a photo.
Suddenly a scream.
A baseball comes flying towards you, you manage to duck and dodge the projectile.
That was close.
Immediately, the €300,000 car is no longer interesting.
And a ball for €5 is more important.
Because baseball had greater relevance.
Because he posed a danger.
Means for you:
There is a relevance pyramid:
3. A baseball flying at you (danger). Relevance = 100.
If you want your content to stand out, stay away from level 1.
This keeps your reader neutral.
He doesn’t care about your content.
The relevance pyramid for your content marketing strategy
Let’s say your target audience is MacBook users.
Examples of irrelevant content (“I don’t care”):
3 Tips for Buying a MacBook
10 Apps for MacOS
How a virus scan works on the Mac
Here’s how to usa email list get your content to level 2 of the relevance pyramid (“desire”):
3 tricks to buy a Macbook cheaply and save up to 500 euros
10 Must-Have Mac Apps for Designers That Will Save You 10 Hours of Work Every Week
How to make your Mac safe from hacker attacks, viruses and spam in 5 minutes
What did I change?
I added a tangible benefit that taps into readers’ desire.
But it gets even better with level 3.
Examples for Level 3 of the Relevance Pyramid (“Danger”):
3 expensive mistakes that destroy the value of your Macbook and make it unsellable
Are you a designer heavy thunderstorm in ticino and don’t have these 10 Mac apps? Then you’re wasting time, money anhui mobile phone number list and nerves every day.
Attention: 5 signs that your Mac is infected by a virus
Do you feel it?
How the fear of loss and danger suddenly motivates you to click on the headlines ?