Recently released by unbounce, a canadian conversion. Rate optimization solution company, negative expressions. Resulted in low conversion rates across various industries. Such as e-commerce, fitness, and home decor last year. Continued unbounce has reached over 44,000 landing pages. With 33 million conversions across 16 industry verticals. Including e-commerce, education, software as a service (saas). Business services, law, home décor, travel. Real estate, and fitness. About 264 million visits to websites were analyzed using a machine learning model.
Through This We Investigated How Factors Such As Mood
Emotion, and lexical complexity affect the conversion of web traffic into potential customers. The report said that 2020 was a year of great negative sentiment due to the corona 19 incident, but that did not lead to a turnaround in negative expressions. The e-commerce sector has far more language for expressing all kinds of emotions.
Commented: “The past 12 months Samoa Email List have been an exciting year in which business has been unusual and consumers around the world have taken different perspectives and behaviors than ever before.”
Megan Sakakibara Vice President Of Marketing At Unbounce
According to the report, positive language in education received an ‘f’ on a scale. An analysis of which emotional language drove conversions on landing pages in the education sector showed that words related to joy and anticipation, such as ‘aspiration’, ‘proud’ and ‘succeed’, were associated with lower conversion rates and appeared to be related.
In the fitness sector, negative representation CH Leads also led to lower conversion rates, the report said. Compared to other industries, landing pages in the fitness sector had a high rate of using negative expressions. In particular, the use of words related to anger and disgust (117.8% and 448.3%, respectively) was the highest.
The report added that people do not seek to motivate themselves in the style of drill sergeants seen in the military, adding that positive language is a way to increase conversion ratesbenefits of a healthy lifestyle” rather than “Dangers of an unhealthy lifestyle”). Emphasized).
I believe the results of this report will provide real value to marketers,” said sakakibara. This year, we can learn the lessons of 2020 for building high-converting campaigns.
