Gartner’s personal revolution. Time warp seeking sincerity. Omnichannel flex, and home first are consumer and cultural trends marketers. Should keep in mind in 2022. Announced that the research. Agency conducted a survey of 1,752 american consumers in october 2021 to derive five consumer and cultural trends.
According to the survey, 64% of consumers. Are trying to separate their work and personal lives.
And overcoming the pandemic. And it was observed that they would. Have a lasting impact even after the pandemic ends.
More details are includ in the report. ‘ 2022 us consumer and cultural top trends’ published by gartner.
Marketers Responsible For Strategic Planning
Targeting, positioning, messaging and Kiribati Email List corporate responsibility initiatives can use these trends to better align initiatives with key cultural issues and shifts in consumer behavior and attitudes,” says kate mull, vice president of marketing at gartner. He explained the meaning and implications of the five trends as follows.
The Personal Revolution’ Was Formed Through The Work And Life
Of individuals who have changed due to the corona 19 (covid-19) pandemic. An unintended social experiment called pandemic created an opportunity for consumers to test alternative ways of life, and consumers came to value themselves more in the midst of exhausting CH Leads daily life and work. This provides an opportunity for brands to catalyze change and should emphasize values related to themes including authenticity, identity and self-esteem.
Time warp’ reflects social changes that are reconsidering the experience, possibility, and meaning of time. 77% of consumers say their perception of the passage of time has changed slightly, led by gen z (91%) and millennials (88%). 66% of consumers said they had difficulty making long-term plans or life changes at some point during the pandemic. Marketers must understand these profound cultural shifts underway with respect to time and approach brand values with consumers who crave control, health and reality.Ultimately, marketers also need.
