Segmentation may sound a little familiar to another process we often discuss here on the hubspot blog — creating buyer personas. The two are very similar as they help you drill down the most important factors in your target audience.
But where buyer personas help you create a handful of customer profiles that represent your broader audience, segmentation allows you to split your audience into countless groups, each of which you can uniquely target.
For example, let’s say paws & tails is a chicago pet-sitting company that offers pet-sitting, dog walking, and boarding services. Given the vast number of pet owners in the city, they need to segment their audience into smaller groups to better understand how to position their services.
Based On Their Research And Current Customer Base
Segment b is made up of middle-class individuals and families who travel and need overnight boarding or pet-sitting services.
Segment c is made up of older pet owners and retirees who need help caring for their pets.
2. Targeting
With your audience segments in Guatemala Email List hand, it’s time to move on to the targeting phase. First, however, you must decide which segments are worth targeting with your marketing. To decipher this, ask yourself some questions about each segment:
They Split Their Audience Into Three Main Segments
Is this segment composed of enough potential customers to justify targeting? Would it yield enough profits if the segment were to convert?
Is it measurably different from the other segments?
Is it accessible by all members of marketing and sales?
Choosing what segments to CH Leads target is a strategic decision. Thankfully, certain strategic planning models like the pestle analysis can help you better understand the viability of each segment.
The value for GDN boils right down to reach and affordability. Prospecting, brand awareness, and remarketing can come with a hefty price tag when pursued for traditional search ads. GDN, by comparison, bypasses a lot of costly competition from other networks.
