The report attributed this result to climate change and limited resources being considered the fastest growing threats to today’s successful businesses.
According to the future brand index 2022, nextera, a us clean energy giant, took first place. The company rose from 5th last year to 1st this year. Indian energy company reliance industries (2nd) and chinese electric vehicle battery company catl (3rd) followed.
Meta, which entered fifth this year, has seen a significant rise in awareness since changing its name at the end of 2021, the report explained. Meanwhile, apple slipped out of the top five for the first time (#7). There were also companies that showed opposite results from last year. For example, walmart (75th → 39th) and mcdonald’s (76th → 40th) rebounded in their rankings, while amazon (11th → 31st) and lvmh (29th → 47th) fell. Meanwhile, samsung electronics, which was ranked in the top 10 every year and plummeted to 13th last year, rose two notches to 11th this year.
Rich Curtis And Victoria Berry Futurebrand
Rich curtis, ceo of futurebrand Uruguay Email List australia, said: “this latest edition shows how the top brands are perceiv as ‘leading companies’. “It’s no coincidence that these brands are solving some of the world’s biggest problems.”
B2b brands continue to rise and lead the way. Eight out of the top 10 this year are b2b brands, and these brands are recogniz as being at the forefront of innovation that will shape the future.”
The Results Of The Annual Futurebrand Index Survey Show That Brands
Are creat with a purpose, but are ultimately defin by everyday experiences,” curtis said. By strengthening these experiences, brands can provide businesses with a measurable competitive advantage. More people will want to buy that brand or work for that brand,” curtis said.
In addition in the medical CH Leads sector, danish pharmaceutical company novo nordisk. Performed well, moving up 34 spots to 34th this year. In the consumer discretionary category. Netflix rose from 34th last year to 22nd this year. While mcdonald’s and walmart also rose 36 places to 39th and 40th, respectively.
