Reasons To Internalize Content Creation Capabilities According To 4 Cmos
The in-house content team is attractive. (internal) employees are closer to the brand (than anyone else), have a good understanding […]
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Gartner Presents Four Innovative New Technologies In Digital Advertising
Ai for marketing, emotion ai, influence engineering, and generative ai are expected to have a transformative impact on digital advertising.
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Who Are The Leading Companies In The 2022 Gartner Magic Quadrant For ‘personalization Engine
The latest gartner magic quadrant report describes the offerings of 13 vendors in the personalization engine space, evaluating each vendor
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Who Are The Leaders In Marketing Resource Management
Forrester rated afrimo as a comprehensive end-to-end mrm tool that addresses people, cost and content management through a vast partner
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Dana Mcgraw’s Vp Of Disney Advertising’s Approach To Using Data
Getting the right advertising message to the right audience isn’t easy. Dana mcgraw, vp of audience modeling and data science
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How To Build An Authentic Sustainability’ Narrative
Automated interactions in the enterprise have a tremendous business impact that cannot be underestimated,” said drew krause, vice president of
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Gartner Proposes Four Things Driving Technology Innovation In Css Organizations
All technologies can be innovative, but being innovative doesn’t mean you can take the initiative in change and growth. If
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The Rise Of The ‘virtual Influencer What Marketers Need To Know
There is one question that accompanies the social media influencer craze. The question is, ‘are these recommendations trustworthy?’ wouldn’t it
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Google Analytics Generation Change Less Than A Year
The collaboration has allowed stakeholders outside of the security and privacy sector to integrate it into their work,” added mann.
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Collaboration’ Between Business Privacy And Security Teams Is Key
Carena mann, technical consultant for data practices. At management consultancy egon zehnder, said that security and privacy leaders. Face resistance
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Security Privacy The Key Is Collaboration
According to canadian user experience (ux) researcher yaron cohen, today’s companies have to do ‘what a local merchant who meets
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What If Everything You Knew About Marketing Ceased To Be Effective
He said the biggest challenge many executives will face is not ‘skills’ but ‘experience’. This is because we need to
