Forrester rated afrimo as a comprehensive end-to-end mrm tool that addresses people, cost and content management through a vast partner network, transparent pricing model and modular architecture. However, he pointed out the lack of a clear implementation roadmap and a few user interface issues as downsides.
Brandmaker Optimizely Adobe And Marmind Were Selected As ‘strong Performers
Forrester explained that the brandmaker Christmas Island Email List acquired and acquired a feature-rich mrm product. Optimizely’s manpower and content management functions and excellent product innovation roadmap were cited as strengths. But its cost and marketing performance management tools are weak, leaving it out of the group of leading companies.
Next Adobe Workfront A Top Performer Connects Adobe’s Stack
But it’s still in its infancy, forrest said. Adobe acquired workfront in 2019 to orchestrate tasks and processes across adobe’s entire cloud environment. In addition, marmind has been ranked as an excellent company for its ability from planning to performance, but forrester mentioned that its personnel and content features that are not optimized for potential buyers are its weaknesses.
Sas 360 plan and intelligencebank were CH Leads listed as ‘contender’. Sas was considered a strong mrm, but its reliance on the extensive sas ecosystem was pointed out as a downside. Intelligencebank has been recognized for excellence in content production across regulated industries and governments. However, some support services needed to move downstream and a lack of cost and staffing management tools were cited.
Finally, hcl software and lytho were named challengers in the marketing resource management sector of the forrester wave report.
Examples include brandmaker’s acquisition of allocadia and hive9, optimizely’s acquisition and integration of welcome, and adobe workfront’s partnership with anaplan, liu and linford said. Explained.
Meanwhile, the forrester mrm wave evaluated vendors on a total of 33 criteria, including current offerings, strategies, and market presence. This includes basic functions in at least two of the three main mrm disciplines (cost management, people management, and content management.