This more relational dimension of the purchasing process still remains of little significance on the digital channel: only 23% also use the internet to share feback and feback and to review products and only 33% share their satisfaction/dissatisfaction with the perceiv of purchasing a product or service”. Tv remains central in consumers’ mia diet by cross-referencing information on the evolution of purchasing behavior with the level of attention of multi-channel consumers to calls to action. Trigger by marketing through various
traditional and digital mia campaigns
Observers have offer many insights into how to resign actions to support the business. The 2017 research. In fact. Introduc a new element: the analysis of how consumers consume the mia . Obtain through processing and estimates carri out by nielsen starting from the europe email list panels underlying the auditel and audiweb measurements. Although with differences in terms of coverage. Compar to digital mia. Tv is the most us mia by all consumer groups : in may 2017 it was seen every day (average daily reach) by 75.9% of those who did not 73.5% of infoshoppers and 71.8% of eshoppers use the internet (but this drops to 67.9% for everywhere shoppers). This prevalence of the television mium is also confirm by comparing the reach of generalist tv .
With that of digital miums
Such as pcs. Tablets. Smartphones. With the exception of everywhere shoppers (57.2% for generalist tv versus 59.3% for the mium digital). The data confirm how the use of new television platforms (such as free to air and pay). In addition to the increasingly CH Leads widespread use of digital. Has l to a fragmentation of mia use which. Although not resulting in an abandonment of the television mium. Is leading in any case to a dispersion of the audience between the different types of channels. Data driven marketing: the role of ai in advertising luca cavalli.
