However, each platform has its advantages and disadvantages. Some platforms may be more suitable for a certain type of store than others. In this article you will learn about these differences and be able to decide which is the best eCommerce platform for you. There are several categories of platforms, […]
When creating an online store, many people say that you need to pay a lot of attention to its structure. But what is meant by structure? Well, most of them refer to how the pages are ranked and how they can be accessed. This structure is closely related to urls, […]
One of the first things you should do if you own a website would be to add some performance monitoring tools to it. By performance we mean not only traffic, but also other important statistics, such as the click rate (CTR or Click Through Rate) and the rejection rate (Bounce […]
Users see different things. Desktop devices have the advantage of a larger display space. It is not easy to implement the same content on mobile. Hiding content under a dropdown button isn’t a problem, but removing it entirely is.So, even if googlebot discovers a piece of content .On desktop that […]
Finally, in the last part of the book, the author helps to find, create and tell “our” story, also in this case by giving concrete examples extrapolated from her professional life as a great and internationally recognized expert in storytelling. In particular, there are two main processes to follow: the […]
One of the major gaps in business is that of value. When there is a need to communicate the value of what a company offers, there is always a choice to make: logic or common sense. Information or history . The story of value allows the brain to drift and […]
If you follow seo blogs, groups or forums from time to time, then you’ve definitely heard of mobile first indexing. This update to the indexing method that google keeps talking about is imminent. But how will the new indexing affect your website? Well, although google says you don’t need to […]
Search engines are a huge database. In this database, some robots (crawler software) search for information about websites, and other robots (indexing software) add them to the database. Internal link network to stay relevant and up-to-date, a search engine must always be plugged in. However, it would be completely unnecessary […]
Returning to Kindra Hall’s book, the writer prefers a conversational approach with the reader, but this does not detract from the scientific rigor of the text. In fact, the latter mentions are not only the most recent storytelling studies, but also the most iconic advertising campaigns of recent years. Of […]
Storytelling is a form of communication with ancient origins . In fact, it comes from the art of storytelling . Man has been using stories for thousands of years, first in oral and then written form, to pass on stories, memories, knowledge and traditions. In the context of corporate and […]
