One of the major gaps in business is that of value. When there is a need to communicate the value of what a company offers, there is always a choice to make: logic or common sense. Information or history . The story of value allows the brain to drift and accept the story as it is told, without involving reasoning. The story of value basically describes how the product or service affects the user . Its purpose is to stimulate sales and more effective marketing. Its main audience is current and potential customers . Those who should tell it are marketers and sellers.
The story of the founder
Every business has its own founder story. In fact, behind every company there is a story about who and how it all started. Especially for Croatian Email List small businesses looking to differentiate themselves, the story of the founder has enormous power. When done well, it touches the desires that exist in every person’s heart. It doesn’t matter if the founder has already achieved complete entrepreneurial success: the story of the company’s early days is like a fairy tale. The purpose of the founder’s story is to instill more trust in the company among investors, partners and employees. Its main audience is made up of stakeholders. Those who should tell it are the entrepreneurs.
The story of purpose
It gives members of an established company the motivation to show up for work every day, working together to achieve goals together. The underlying concepts of such a story are alignment and stimulation . In fact, greater alignment means more team effort and better performance. The The CH Leads purpose of the purpose story is alignment of thinking of team members and organization towards the leader/manager. Its main audience is employees and team members. Those who should tell it are leaders, executives and managers.
