From strategyThe implementation of the strategy is one of the critical points in the marketing of any company. It is something that I live day by day in my digital marketing mentorships and that we work with greater care. In this time reflecting on implementation problems in marketing I have gone through several phases. From the one where the market trend pushes us, to the current one.
Companies see a marketing strategy as necessary From strategy
From strategy Companies see a marketing strategy as necessary, but they do not category email list know what it is or what it is for. It is curious to see how the majority of company managers consider that strategy is essential for achieving the company’s objectives, but few dedicate the time and people necessary to define and implement it. We do not have the budget to reach our entire audience. WE NEED a plan This is another overwhelming fact. To begin with, companies have a limited marketing budget.
Work from the inside out and from less to more action
Work from the inside out and from less to more CH Leads Another of the “truths of marketing”. Without posing too conservative scenarios, we must follow this rule if we want to have a correct implementation. When the need to sell is overwhelming, the temptation is to launch as many marketing actions as possible, but the reality is that this poorly organized impulse generates bad results, inefficiencies, bad brand image, etc.
