The moment of I’ve already lost count of the number of articles Tom Fishburne. Therefore, has inspired me to write on this blog. It is clear that part of his job is to represent the situations that marketing professionals. Therefore, encounter in our daily lives (at the end of the article I leave you his comic strip). One of them is the supposed “Zero Moment of Truth” so talked about and treated in many forums.
What is Zero Moment of Truth and how to apply it in marketing The moment of
The moment of What is Zero Moment of Truth and how to apply it in marketing? It is a industry email list concept that has its origin in 2005 with the help of AG Lafley (Procter & Gamble), when he talked about the key moments when buying the product. Therefore, in the store, when he uses it and the third when he talks about his experience. Therefore, of use with the the rest. In 2011 Jim Lecinsky coined the idea of “Zero moment of truth” (ZMOT), to refer to pre-purchase research.
How have moments of truth evolved in digital marketing
How have moments of truth evolved in digital marketing? The CH Leads starting point of the ZMOT concept is to make the search for pre-purchase. Therefore, information as easy as possible, to lead the greatest number of people to the purchase. To do this, based on our buyer persona , investigation ( customer journey ) and offer the necessary information or help in each of the steps to facilitate the purchase.