Why Apple Should Be Wary Of ‘rumored Feast
Apple’s marketing department knows the power of surprising people. Apple’s ability to keep secrets is also legendary. But there are […]
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Courtesy To The Audience’ Steve Rubinau’s 2 Presentation Principles
Having held global cio positions at financial giants such as the new york stock exchange (nyse) or thomson reuters, steve
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4 Types Of Storytelling That Cios Should Know
This is what storytelling guru doug keely experienced at a sales meeting a few years ago. As he gave his
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No Name’ Marketing Automation Platform 7 Usage Guidelines
At gartner marketing symposium xpo, gartner principal analyst jeff goldberg presented how a marketing automation platform can be leveraged effectively
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Cmos Need To Approach Martech With An Ecosystem-oriented
There were names like webdancer and webspinner,” said chris worth, an engineer who was involved in the project from the
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The Story Of Java Being Named Java
Since time magazine named java one of the 10 best products of 1995, java has become a new legend in
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Reasons To Internalize Content Creation Capabilities According To 4 Cmos
The in-house content team is attractive. (internal) employees are closer to the brand (than anyone else), have a good understanding
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Gartner Presents Four Innovative New Technologies In Digital Advertising
Ai for marketing, emotion ai, influence engineering, and generative ai are expected to have a transformative impact on digital advertising.
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Who Are The Leading Companies In The 2022 Gartner Magic Quadrant For ‘personalization Engine
The latest gartner magic quadrant report describes the offerings of 13 vendors in the personalization engine space, evaluating each vendor
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Who Are The Leaders In Marketing Resource Management
Forrester rated afrimo as a comprehensive end-to-end mrm tool that addresses people, cost and content management through a vast partner
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Dana Mcgraw’s Vp Of Disney Advertising’s Approach To Using Data
Getting the right advertising message to the right audience isn’t easy. Dana mcgraw, vp of audience modeling and data science
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How To Build An Authentic Sustainability’ Narrative
Automated interactions in the enterprise have a tremendous business impact that cannot be underestimated,” said drew krause, vice president of
