Not many people put a lot of thought into choosing a travel bag. Some people buy louis vuitton, but most buy shoddy suitcases with only the logo on them, and change them periodically depending on how often they travel. Australian luggage brand july was trying to change all that. They […]
Our survey found that many marketers said that media and advertising are still important to customer acquisition. 8 out of 10 marketers said it was completely (37%) or very (47%) important. When it comes to customer retention, 52% said it was important. The Secret To Campaign Success Is Media And […]
Creating a business budget from scratch can be overwhelming—you need to capture the details of each month’s projected budget, actual spend, and the cumulative total of each. If you’ve never written a business budget or are looking for a specific marketing worksheet, you can start with hubspot’s marketing budget templates. […]
Include fun visuals: one thing that’s apparent in all the conference web designs we chose is interesting, unique, fun visuals. Too much white space will likely bore visitors and not pique their interest enough to purchase a ticket. Use visuals to grab your visitor’s attention, and communicate through images what […]
A conference website is a powerful way to generate buzz about your event, answer commonly asked questions, and boost ticket sales and attendance. Man looking at conference website homepages to get design ideas Since 2020, the majority of events have been hosted virtually — and this trend will likely continue […]
While collecting and analyzing data, think about it in context. What variables or larger forces could be impacting the numbers? For example, algorithm updates, seasonality, and bots can all have a major impact on your traffic and other metrics. Imagine that a few pages on your site saw major spikes […]
After collecting your data, determining whether or not you met your goals is only the first step. The next — and arguably more important — step is using that data to test, experiment, and make changes on your site. For example, say you identified some high-value content, like your services […]
Pageviews, unique pageviews, new visitors, and returning visitors — they all sound similar, but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website analytics and making some ill-informed decisions. Let’s make sure that doesn’t happen. Marketer looking at web analytics on […]
For example, if you want to blog about baking cookies, you’ll want to check out the keyword landscape for queries like, baking at home, cookie baking ideas, baking desserts, to start. Search engine optimization (seo) tools like google trends, ubersuggest, moz, or semrush are great keyword research tools that can […]
Want to start a blog but worried that blogging is an oversaturated market? You may be wondering how your blog will stand out amongst numerous ones in the same industry. Business owner launching a new blog and avoiding failure You may even fear that your blog won’t be successful because […]
