Maintaining a contact database with high data integrity is essential for any organization. You need your data to be reliable, accurate, and complete, otherwise, you risk frustrating your customers with the wrong information, being unable to deliver personalized services, and losing faith in your reporting.
Marketer Eliminating Duplicate Contacts Using An App
One of the biggest threats to data integrity is having duplicate contacts in your database.
In many cases, duplicate contacts Sierra Leone Email List are caused by human error. One team member might spell a contact’s name wrong, causing it to be added twice. It can also be caused by a contact filling in a form with a different email address or phone number.
In short: duplicate contacts can be a real pain. No business wants to have to deal with them, but the good news is that you don’t have to. Here’s what you need to know to get rid of duplicate contact data for good.
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The best apps to remove duplicate contacts
Some apps offer built-in deduplication features to locate and banish pesky duplicates by merging or deleting them.
For instance, hubspot has a handy CH Leads deduplication tool that uses ai to finds duplicate contacts and companies in the crm. Google contacts and icloud also have useful built-in dedupe functions. It’s always a good idea to start with your apps’ functionality and clean up your data at the source.
However, many apps don’t have built-in dedupe functions, or they’re limited in quality. For most organizations, it’s valuable to choose a dedicated app for data quality and cleansing that works across multiple apps.
To avoid wasting time, money, and energy trying to fix duplicate contacts and their repercussions across your organization, here are five of the best apps to help you fix and avoid duplicates.