Auber group vice president and cio susie smibert. Worked with cmo kate gray to guide the company through .A major technology change. “we consolidated and streamlined it services. Across four disparate platforms used by 250 employees. At nine different companies, ultimately migrating our entire. Organization to office 365,” he said.They share a common platform for storage, calendar, email, and chat. This allows us to share files, ideas and insights more quickly, speeding up collaboration and improving efficiency.”
Additionally, smibert worked with gray to facilitate a smooth transition. “the technology team provided the content and context, allowing marketing professionals to brand and communicate information through training materials, intranet postings, [microsoft] teams messages, email communications, and virtual training sessions. I thought it was important to convey the reason for the change for the sympathy/understanding of the organization as a whole.”
According to him, the materials include dozens of user guides, virtual training modules recorded and stored as part of a video library on the intranet, and hidden pages on the company’s website that can be used offline. “We’re using new materials and videos to onboard new hires and ensure consistency across all business units/divisions,” says smibert.
In addition, it and marketing are Guam Email List cooperating in aubare group to vitalize internal internet services. The goal is to make the company’s intranet more useful to all employees. The first step was to gather assets and educational materials in one place. This will be followed by testing and training to ensure that all employees understand and utilize the new assets.
Intranet assets include information such as educational materials, company information/status, personnel portal, it portal, company directory with executive bios, sales performance announcements, culture/activities, and employee stock ownership plans. In 2022, it plans to add user-generated content and feedback to drive and measure employee engagement, smibert added.
Improved User Experience
A better customer experience has been a major goal for companies over the past few years, and this is an area where cios and cmos can effectively collaborate. Kay CH Leads said that at principal financial group, cx experts on the marketing team map the customer journey to identify friction points, complex and slow steps, and inconsistent processes. “technology can help in delivering an enhanced digital experience,” he said. Our customers want to know who they are and what products they have. Data and analytics are key to meeting these customer expectations.