Send unwant and unsolicit messages. We reach out to cognitive neuroscientist Carmen Simon to learn how to increase the desire for these messages. Carmen Simon Chief Science Officer Corporate Visions In this context we are defining spam as unwant unsolicit marketing. What does the brain ne to turn something from unwant to want and from unsolicit to solicit Lets start with the notion of unwant. One of the newer findings in neuroscience is the fact that wanting and liking are process differently in the brain. People often use those terms interchangeably but they are different. Its possible to like something but not want it and vice versa.
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Can ask these questions Is the information I am sharing connect to a cue that triggers something rewarding Are the words and/or pictures I am using vivid enough to appeal to the senses Now lets consider the business lead other keyword unsolicit. I imagine that one of the marketers ideals would be a state where people solicit information. What triggers that from a brain science perspective There are many things that prompt us to ask for information but one is the desire to use innovative tools that promise a reward. Some examples of reward include the promise of convenience fun discovery getting the absolute best in a context or time savings. So
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Look critically at your own content or products or services and ask how innovative are the things I am offering Do they respond to these motivational drivers Do they have so much strength that people want to find out details The more you study consumer CH Leads behavior and psychology the closer you will get to being ask to send information (by a more qualifi lead too) instead of sending broad messages en masse. We appreciate you ethical marketers! If you refrain from spamming wed like to say thank you on behalf of all of the people you