Spam eventually stop No. Because spam still works. Not well but it works well enough (and the costs are low enough) that spammers will continue to bombard us through every available channel. Of course its harmful to brands personal and corporate because it erodes trust. Jeannie Walters Experience Investigators Building trust with customers is the same as building trust in any relationship. It takes time. Trust is built by meeting their nes respecting their time and being there when they ne you. Spam is built on ignoring the basics of that trust-building. These messages are disrespectful of their nes and their time and are intrusive instead of
Supportive Trust might
Take time to build but it just takes one bad experience to break. Spam messaging is an excellent way to destroy trust with customers and future customers alike. I hope marketers get the message! In our final question business email list we try to understand the effectiveness of spam by asking people if they had ever bought a product or hir a service from a spam message. In other words have you receiv spam that work on you Their answers complete the story. 19% of respondents had respond positively to spam …and profitably for the spammer. This is why spam isnt going to stop. Its because spam continues to work. But that doesnt means that
Marketers should
This is important to note because it may ease some pressure off marketers your customers do not always have to like what you send them (its nice when they do). They just have to want it. So what triggers wanting Reward-relat cues (think about the smell CH Leads of someone barbecuing chicken when youre hungry) or vivid imagery about the reward (think about an ad with steaming chicken when you can sense the texture of the skin and can see the steam flowing away). In light of this information any marketer that creates messages