On the Internet, everything starts with a search. Any search is based on a few keywords. Search engines use these phrases to determine the order in which to display websites. To indicate to search engines that our pages are relevant to certain searches, we must use keywords in titles and content . But… pretty much everyone who has a website knows this.
But what not everyone knows is what are the best keywords for their website and how to find them. In this article we will talk about Long Tail Keywords and how they can help us, especially in the area of eCommerce / Online Magazines.
Read to the end and we’ll show you how to find the right keywords for your website that will help you increase your conversion rate.
What are Long Tail Keywords
Well… if we were to use the word-for-word translation in Romanian, it would be quite clear that the phrases and keywords are the Ecuador Email List ones with the long tail. In English, instead, it should have been Long Tailed Keywords, because without that “ed” it can be understood that these phrases come from a long tail, which is indeed true. Most definitions on the internet say that Long Tail Keywords are those key phrases that contain at least 3 or 4 words, meaning they are long.
In Reality Long Tail Keywords Are Those
Queries that have an extremely small number of searches on an individual level, but an enormous number of searches when aggregated in a group. That “long tail” comes from the curvature of search demand, shown in the chart CH Leads below.This chart is valid both in general and for each niche. It presents the percentage of all terms on the Internet, distributed by search volume. On the left we have the terms with the most searches, which represent almost 30% of all traffic, and on the right we have the phrases with the fewest searches, which occupy and generate all the rest of the traffic.