In january, data marketing and online advertising. Company ebicutie pointed out problems with its website.Which the company calls “Made for advertising (mfa).” according to the company. An mfa website is a malicious webpage that fills the screen. With advertisements and generates revenue by exploiting an automated online ad buying system. The company explains that the advertising effect is very low because. It is unlikely that ordinary users will use the website filled with advertisements.
On the 22nd (local time), ebicuti, along with startups and scope 3, investigated and announced the advertising effect and environmental impact of the mfa website. Scope 3 is an adtech startup founded by brian o’kelly, the father of adtech, to contribute to creating an eco-friendly online advertising industry.
The Study Looked At 116 Billion Online Ads Placed By 43 Advertiser
Have a greater negative impact on the Tajikistan Email List environment than other websites, while having low advertising effectiveness. This is because constantly refreshing display ads and automatically playing video ads fill the screen. They require more server capacity, so they use more energy and emit more carbon. According to a study conducted in 2018 by faculty members of the faculty of communications and networks at aalto university in finland, online advertising accounts for 1% of global electricity use.
In Addition The Study Highlighted That Mfa Websites
Across 11 markets worldwide. The total advertising amount is 375 million dollars (approximately 500 billion won). The study found that advertisers, on average, spend 15.3% of their advertising budget on mfa websites that “Generates no value to advertisers.”
The criterion used by the two CH Leads companies to determine their environmental impact is co2pm (short for gco2epm), a benchmark they created themselves using carbon emissions measurement data. Co2e (carbon dioxide and equivalent greenhouse gases) emissions per 1,000 ad impressions are measured by weight.
The study found that mfa websites contributed 26.4% more carbon emissions than other websites. On the other hand, the co2pm of the websites (new york times, washington post, the guardian, the economist, etc.) designated as ‘reliable information sources’ by brand4news, a global journalism collaboration, was 52% lower than the mfa.