News. The survey found that 94% or 5.4 million australian consumers aged 25-39 and 91% or 3.1 million australian consumers aged 14-24 read the news (on a monthly basis). Readers under the age of 40 account for 42 per cent of australia’s 20.4 million monthly news consumers.
It’s no surprise that digital news consumption is high, but 54% consume both digital and newspaper. 41% consume news through purely digital channels and 5% through print media alone. The majority under 40 read the news at least 3 times a week.
Online, 33% of gen y and 27% of gen z access news by searching for a specific story, while 28% of gen y and 30% of gen z search for news directly.
A Fifth Of Gen And A Quarter Of Gen Zaccess News Sites.
The report also noted that Liechtenstein Email List news’ reach of 7.5 million users under the age of 40 reached 7.5 million on a weekly basis. Streaming (7.3 million), facebook (7.2 million), youtube (6.9 million), and radio (6.8 million) followed.
Among indirect sources of news access, social media ranks first for both gen y and gen z. Other channels included news aggregators, mobile notifications, and edm.
Also Noteworthy In The Report Is The Time Spent On News Which Increased By 36% From 63 Minutes
Meanwhile, from a brand perspective, 85% of consumers under the age of 40 say they trust a brand or product advertisement they see in the news for relevance. Print media was the primary source trusted by 33% of consumers aged 18-34 and 28% of consumers aged 35 and older.
However, only 24% of consumers aged 18-24 and 4% of consumers aged 35 and older said they trusted online advertising.
Vanessa lyons, general manager of CH Leads think news brands, said, “There is a common belief that young people don’t care about news, but it is a misconception coupled with the idea that news only means print media.” it shows that users regularly turn to major news publishers (in australia) for reliable information.
News brands continue to evolve their offerings. Innovating the way news is deliver both on and off platforms. To reach younger audiences, and these efforts are clearly. Aimed at building regular news consumption habits. Among younger generations and there is,” he add.